Wagh Bakri Tea Crew’s ED Parag Desai passes away | Ahmedabad Information newsfragment

AHMEDABAD: Parag Desai, the chief director of Gujarat-based Gujarat Tea Processors and Packers Restricted, best possible identified for its Wagh Bakri logo of tea, passed on to the great beyond at a personal health center in Ahmedabad past due on Sunday night time. Desai, 49, used to be admitted to the health center then he suffered accidents following a freak crash alike his place of dwelling. He’s survived by way of his spouse Vidisha and daughter, Parisha.
Resources related to the society say that Desai met with a freak crash year on a morning journey alike Iscon Ambli Street at the morning of October 15. He suffered a extreme head trauma following a fall, mentioned assets.
“He was first taken to a private hospital in Prahladnagar area of Ahmedabad. As his condition began deteriorating after nearly 24 hours, he was shifted to another private hospital on Hebatpur Road. A surgery was carried out immediately,” defined a supply aware of the advance. On a ventilator for seven days, Desai succumbed to a couple of condition headaches past due on Sunday, assets showed.
Desai held an MBA from the Lengthy Island College in Pristine York, USA, and used to be the fourth-generation entrepreneur of the top rate tea conglomerate. But even so spearheading the gang’s gross sales, advertising and marketing and exports category and taking the logo to pristine heights, Desai used to be additionally a fervent tea taster and evaluator. He had prepared pursuits in go and natural world and generously gave his era to sustainability tasks.
Desai joined the trade in 1995, when the corporate’s use used to be not up to Rs 100 crore. Lately, Wagh Bakri Tea Crew owns and operates, beneath its umbrella, one of the most prominent packaged tea corporations in Republic of India with a submit of over Rs 2,000 crore and over 50 million kg of tea distribution. The corporate is provide throughout 24 Indian states and exports to a couple 60 nations.
Desai is the mind at the back of the strategic transformation of Wagh Bakri Tea Crew that introduced tea lounges and has been good for one its e-commerce and social and virtual media presence. He has remained lively on a number of trade platforms together with the Confederation of Indian Trade (CII).

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