KOLKATA: Bengal’s Durga Puja financial system may just smartly have touched the Rs 50,000-crore mark this life with puja organisers, advertisers, outlets and eating places registering a 20% hike in companies over 2022. Kolkata is anticipated to account for round 20% of the pie at Rs 10,000 crore.
Terminating life, general transactions had been estimated to be round Rs 40,000 crore, up from Rs 32,377 crore in 2019.The 2019 determine used to be quoted by way of a learn about carried out collectively by way of the British Council, IIT Kharagpur and Queen Mary College of London and commissioned by way of the circumstance govt. The financial system had nosedived in 2020 and 2021 because of the pandemic.
Discussion board for Durgotsav secretary Saswat Basu mentioned puja organisers had spent 20% greater than terminating life as they attempted to fulfill the extra hype created across the competition upcoming Kolkata’s Durga Puja discovered a park on Unesco’s checklist of ‘Intangible Cultural Heritage of Humanity’.
“With the pandemic behind us and Durga Puja receiving the cultural heritage tag, we knew the turnout would be higher than before. So, we went all out to showcase the mega event. Corporate houses also spotted an opportunity to grab more eyeballs, leading to more sponsorships andadvertising revenue,” he mentioned.
Of the three,000-odd nation pujas in Kolkata, round 10 have a median price range of over Rs 50 lakh; 70 pujas spend Rs 25-50 lakh each and every; 100 pujas spend round Rs 20 lakh each and every; and the remainder about Rs 5-10lakh each and every. Puja committees mentioned company commercials had larger by way of 25% over terminating life, giving them the leeway to extend their budgets.
The upper spending used to be rewarded by way of document footfall in any respect pandals. Regardless that an actual depend used to be tricky, the organisers mentioned the turnout used to be just about 50% greater than terminating life. “Pandal-hopping began early — on Mahalaya —-as many threw open the gates on the day,” mentioned Basu.
Terminating life, general transactions had been estimated to be round Rs 40,000 crore, up from Rs 32,377 crore in 2019.The 2019 determine used to be quoted by way of a learn about carried out collectively by way of the British Council, IIT Kharagpur and Queen Mary College of London and commissioned by way of the circumstance govt. The financial system had nosedived in 2020 and 2021 because of the pandemic.
Discussion board for Durgotsav secretary Saswat Basu mentioned puja organisers had spent 20% greater than terminating life as they attempted to fulfill the extra hype created across the competition upcoming Kolkata’s Durga Puja discovered a park on Unesco’s checklist of ‘Intangible Cultural Heritage of Humanity’.
“With the pandemic behind us and Durga Puja receiving the cultural heritage tag, we knew the turnout would be higher than before. So, we went all out to showcase the mega event. Corporate houses also spotted an opportunity to grab more eyeballs, leading to more sponsorships andadvertising revenue,” he mentioned.
Of the three,000-odd nation pujas in Kolkata, round 10 have a median price range of over Rs 50 lakh; 70 pujas spend Rs 25-50 lakh each and every; 100 pujas spend round Rs 20 lakh each and every; and the remainder about Rs 5-10lakh each and every. Puja committees mentioned company commercials had larger by way of 25% over terminating life, giving them the leeway to extend their budgets.
The upper spending used to be rewarded by way of document footfall in any respect pandals. Regardless that an actual depend used to be tricky, the organisers mentioned the turnout used to be just about 50% greater than terminating life. “Pandal-hopping began early — on Mahalaya —-as many threw open the gates on the day,” mentioned Basu.
