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Skiddle Event Promotion and Ticket Sales Blog

by yashking




Tuesday 8th November; the day 2020 presented us all with some good news when Margaret Keenan became the first person in the world to be given the Pfizer Covid-19 jab signalling the start of a mass vaccination programme in the UK. Since then we’ve seen an increase in ticket sales on Skiddle for upcoming events this month and into next year, so if you are thinking of listing a new event, now is the time to do so with the news of the vaccine rollout. 

Tier Review in England


At Skiddle we’re eagerly awaiting Wednesday 16th December, a lot of us are promoters and run our own events so we hope that the review of the tiers will be in our favour. Particularly for those of us in Tier 3. 

Are you ready if you move out of your tier after this announcement? If so, tell us your plans and remember it’s not too late to list your Christmas and NYE events with us. You can always list events in draft and make them live later. 

And if you do move from Tier 3 to 2 or perhaps stay put in 2, make sure you’re aware of what possibilities are available to you within this tier. Last week we mentioned that the Government has announced new guidance that will permit the sale of alcohol without a substantial meal in some English Tier 2 settings when attending a ticketed live show. More information can be found about this here. We know that under Tier 2 your events are being hit by a reduction in capacities but hopefully this new guidance will help you financially with the sale of alcohol. 

Skiddle have recently launched our new Ticket Category options, allowing you to Add On and Upsell additional products. Add Ons can be meals, drinks packages, or merchandise. This is proving a very popular option this festive season.

Introducing dynamic seating allocations


We’re pleased to announce our first feature from our upcoming new Promotion Centre. In light of the current and changing government guidelines, we’ve implemented a number of new, helpful features to ease both promoter and customer concerns around the listing of events with seated ticketing.

Customers can now pick their own seats before buying. But that’s not all! You can now set up multiple ticket prices per seat (ideal for family shows), and we now have the functionality to set rules for your event so you can leave spare seats around any booked seats for social distancing measures. Gone are the days of awkwardly taping every other chair. 

Find out more about our detailed features in our latest Promotion Centre blog post here.

Our Promotion Centre blog is always where we put any service updates as well as this email, so don’t forget to hit subscribe to receive updates as and when they happen. 

List your drive-in event with Skiddle for guaranteed success!


drive-in events

At Skiddle, we’re on a mission to bring events back to you. Because who said 2020 is cancelled? During COVID-19, we’ve worked with some trailblazing promoters setting up their own drive-in events with great success. If you’re thinking about setting up your own drive-in event, read up on how we’ve been helping our promoters sell-out their unique drive-in events here

Last but by no means least, we’ve heard promising updates around the Government backed event cancellation insurance scheme. Read more here.

About Skiddle

Skiddle is currently the UK’s biggest What’s On guide, providing a free facility for event promoters across the UK to list their events online and sell tickets through our independent ticketing service. We currently work with over 35,000 UK and European promoters, at over 30,000 venues. We specialise in helping events through that critical growing phase by providing the marketing and technology support that you need. Start listing your events today!


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